The 30 Day Accountability Challenge is moving right along and I couldn’t be more excited! For all of you who may be seeing this post as the first of the series, let me tell you what you can expect in the next 30 days. I am bringing you a review each day on some of the most useful apps found in the App Store (Sorry Android Users! I will do my next 30 Day Challenge just for you guys:))

I handpicked these apps for the small business owner (or the brand) that wants to set themselves up for success this year. Each app will be reviewed on 4 metrics and given a final score out of 100%. Those four metrics are:

  1. Ease of use
  2. Functionality
  3. Specs
  4. Integration with other Apps, Websites, Etc

First up in the series are productivity apps. This review is covering Google Keep.

Google Keep App

The Google Keep app is a free app that allows users to take notes, collaborate and set reminders all in one place. When you sign up for Google Keep, you will realize how simplicity makes for a pleasant and straightforward experience.

Now the deets…

  1. Ease of use

As with all Google products, Google Keep requires you to connect your Google account. I did not see any way to bypass this, but if you have a Gmail account, it works seamlessly. Once you are signed into your account, you are lead to write your first note, which was very easy to do. The no extra bells and whistles approach Google takes with this app is pretty convenient.

2. Functionality

The Google Keep app reminds me a lot of Evernote in that you can synchronize your notes anywhere you access to your gmail account. Google Keep also allows you to add collaborators and organize your notes through the use of labels. The most noteworthy feature of this app’s functionality is the shortcuts. You can add a label by simply using a hashtag in the body of your notes, this way you can organize without having to leave the note. You can also pin your notes so they show up at the top of the home page when you open the app.

3. Specs

So many features, I will just limit this list to the Top 5

  • Smart suggestions for lists
  • Swipe to archive notes
  • Transcribe voice memos
  • Quick filters for easy search
  • Synchronization across all your devices
  1. Integration with other Apps, Websites, Etc


Google Keep is entirely free and unlike its competitors, allows you to access your notes on unlimited devices. There is a desktop version of the app so you can easily access your notes from any PC, Mac, Tablet or iPad. This is where Google Keep is truly winning.


Overall grade: 99.99%


Like I’ve said before, it’s hard to give anything 100%, but Google Keep is definitely pushing the perfect score. From the sign up to the note taking, this app is simple, easy and useful. The BEST part is the voice memo to text feature. Google has outdone themselves on this one. Although it is not perfect, the fact that it is an option is excitable.

Small Business Application

As a business owner, you must be able to access your notes or proposals with minimal effort. For this reason, Google Keep is a keeper. As long as you have a gmail account, Google Keep will be a great option to take notes, set reminders, collaborate with others, and share ideas. Keeping your ideas organized will help you stay focused on what’s important.

Thanks for toughing it out with me! Stay tuned for tomorrow’s app and be sure to comment with your experiences with Google Keep or any other note taking app.