The 30 Day Accountability Challenge Day 5! Yay! Almost one week down! 

If this is your first article of the series, let me tell you what you can expect in the next 30 days. I am bringing you a review each day on some of the most useful apps found in the App Store (Sorry Android Users! I will do my next 30 Day Challenge just for you guys:))

I handpicked these apps for the small business owner (or the brand) that wants to set themselves up for success this year. Each app will be reviewed on 4 metrics and given a final score out of 100%. Those four metrics are:

  1. Ease of use
  2. Functionality
  3. Specs
  4. Integration with other Apps, Websites, Etc

First up in the series are productivity apps. Today’s app is the IFTTT (If this then that) app. 



The IFTTT app is a free app where you can set up triggers for tasks to happen succinctly. In other words, you can automate a ton of processes by setting up “applets” that automatically respond to one another. One of the best rated applications on the App store and very popular among the digital age entrepreneur.

Now the deets…

  1. Ease of use

Signing up for the IFTTT app is as easy as pie. All you need is an email address and create a password. Next you are prompted to do the tutorial (which I always recommend so you can understand the lay of the land) and then you are brought to the home page. Here you will find some applets that were compiled by the IFTTT team (some are simply amazing) and you can see what each applet requires. You will have to allow access to the accounts you have in the applet, but IFTTT makes it easy to connect your accounts (especially if you have the apps for the accounts on your phone already).

2. Functionality

Being able to set up triggers for your account is the best feeling in the world. Well, not the best, but a really close second. The applets are seamless in their connectivity and you can literally set most of them and forget them. One warning- make sure you are checking your applets every so often because things do happen and some applets require you to update your account info. IFTTT also allows you to set up your own applets so if there is something that is not offered in their presets, you can certainly create it. Just be sure the apps you want to trigger are ones that are compatible with IFTTT.

3. Specs

So many features, I will just limit this list to the Top 5

  • 65 Supported apps and counting
  • iOS Calendar & App store Applets
  • Smart home capability
  • See all applet collections in app
  • VoiceOver capabilities
  1. Integration with other Apps, Websites, Etc

There are currently 65 apps that the IFTTT app supports and that constantly increases. The most popular ones are the social media sites Facebook, Instagram, Tumblr, Twitter, LinkedIn, Reddit, and a long list of others. There is also a website version that has a lot more applet collections to choose from and a more thorough interface that explains the applets in more detail.


Overall grade: 89.99%


IFTTT is such a great app. The downfall of this great app is the restriction of setting up applets for certain functions. What I mean is, I have become a spoiled user who wants the app to be a personal assistant instead of an app with triggers. After writing that, I realize I may have to increase the final grade. The only issue I have had with this app so far is spending too much time setting up applets because I have found joy automating my digital life (lol).

Small Business Application

The biggest issue small business owners run into is time leverage. We are constantly spending hours on top of hours performing tasks as different departments. The IFTTT app allows us to set up automation and gain some of that time back. Digital efforts are really important in running your business, that is why IFTTT comes in handy. The power of automation will prove to be a time saver and a huge reward.

Thanks for toughing it out with me! Stay tuned for tomorrow’s app and be sure to comment with your experiences with IFTTT or any other scheduling app.