The Power of Habits: Intro to the 2 Week Crunch to 2018 Series

Are you creating better habits?

There are 2 weeks left in 2017 and people are starting to reflect on the choices they made over the course of the year- some good, some not so great. But have you noticed that it is rare to hear anyone speak in terms of habits? The truth of the matter is we all make decisions that impact us immediately. The question is do we take charge of the habits we have that impact the long term goals we want to accomplish?

This article is focused on the power of habits- creating or replacing- and how we can go into 2018 better prepared and ready to crush our bad habits once and for all.

First, let’s dive into the power of creating habits. Think of the time you were in 2nd grade and you were learning how to write letters. Day in and day out you had to continuously mark away in your book, and if you had a teacher who was a perfectionist, you couldn’t leave your desk until you reached their standard of perfection. This task was one of the first examples of your creating a habit. Now you write your name with no hesitation, and even developed a style for your signature. Through time you have mastered manuscript and cursive and can even show someone else the basics if need be. One of the best skilled you learned as a child that could not have happened without learning the detrimental skill of repetition. Your habit taught you that through repetition you are able to master skills small or large.

What Does this have to do with my business?

The power of habit is one of the most important lessons you can ever learn. In creating habits, we are creating our reality. The things we dedicate our mind to we establish as priority and those things become a part of our everyday lives.

In the context of business, if we made it a habit to reach out to 5 new people everyday, that would  increase in sales naturally. Think about it. At 5 new people per day, that is 140 new leads in a month. At a 1% close rate, you are looking at 1-2 new clients a month. On a high ticketed item or service, this could be huge! And that is the worst case scenario. Best case scenario is that we close a large amount of these leads and increase our sales tremendously.

Point is, through the act of repetition, we are able to create opportunities and that is what this series is all about: our ability to bring more success to ourselves and those around us through habit.

The next entry is about the habit of hesitation and how it can help discard one of the most disliked habits of them all.

What are some bad habits you are trying to get rid of in 2018 and beyond?

Leave a comment below.

Evernote App Review | The 30 Day Accountability Challenge

The 30 Day Accountability Challenge Day 2:

Another day, another review! In case this is your first day following this series, let me tell you what you can expect in the next 30 days. I am bringing you a review each day on some of the most useful apps found in the App Store (Sorry Android Users! I will do my next 30 Day Challenge just for you guys:))

I handpicked these apps for the small business owner (or the brand) that wants to set themselves up for success this year. Each app will be reviewed on 4 metrics and given a final score out of 100%. Those four metrics are:

  1. Ease of use
  2. Functionality
  3. Specs
  4. Integration with other Apps, Websites, Etc

The first group is “Productivity Apps for Business” which is why the Evernote app was an obvious choice ūüėČ


Evernote App

The Evernote app is a free app that allows users to create a multitude of notes with their dynamic functions. Once you sign up for Evernote you will see all of the different functions within your ability to create notes- everything from adding images, links, voice memos and even write (scribble) in the body of the note. If you already use the desktop version, the mobile app is pretty close function wise.

Now the deets…

  1. Ease of use

The Evernote app was simple to set up and synchronizes with my account I already set up through the desktop version. If you do not have an Evernote account, it is easy to create one through the application. The menu is located at the bottom of the screen and all of the guess work is taken out of figuring out what each icon means (a problem I usually run into when I first download an app) because Evernote has kindly labeled each one. Setting up your notes is easy as well, as the big bright green plus gives you direction on where to start and Evernote uses universal icons so you can recognize formatting options. 

2. Functionality

The Evernote app has a similar function as the Blogo app I reviewed yesterday- a distraction free interface. The one thing that makes Evernote great is the ability to organize your notes into “notebooks.” While inside of your note, you will see which “notebook” you are currently writing in right above the body of your writing.

3. Specs

So many features, I will just limit this list to the Top 5.

  • Instant synchronization across devices
  • Pass-code lock for more privacy
  • Ability to collaborate
  • Search within images and give quick feedback
  • Set reminders and to-do’s


  1. Integration with other Apps, Websites, Etc

This version of Evernote is free and comes with 60MB of storage (which resets every month thankfully) and includes “work chat,” a messaging function. There are no fancy integrations for any version of this app, but you can have multiple devices connected at once (2 to be exact for the free version and unlimited with the paid). The paid versions of Evernote ¬†allow you to stay in sync on all of your devices, more functionality with the search option, offline access, clipping web pages, and more room to upload. The Plus account is priced at $3.99/month (or $34.99/year) and the Premium account is $7.99/month (or $69.99/year). ¬†


Overall grade: 79.99%


We all write notes for something. The Evernote app is changing the way we collect information by making it simplier to access all our thoughts in one place, digitally. For me, the mobile app is good, but not as great as the desktop version. The cool part of the mobile app is your accessibility to all of your notes and the other apps Evernote has created to streamline all your note taking processes. Overall, the sync feature is the best feature of this app, and that is not saying much. If you want the REAL Evernote experience, my suggestion is to get the desktop version.

Small Business Application

Evernote in a business application can have a few different functions. One is communicating large data with your team through the collaboration of notes, another is using the application for research notes since you are able to clip pages from the internet. Evernote is an amazing app that makes organizing thoughts easy and clear. As a small business owner, you can use this app for its primary function of note taking and collaboration. The seamless synchronization makes it a leader in the productivity apps department.

Thanks for toughing it out with me! Stay tuned for tomorrow’s app and be sure to comment with your experiences with Evernote¬†or any other note taking¬†app.